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I don't really understand where these new "Become an ex" anti-smoking spots (from American Legacy, the NATC, the Ad Council and GSD&M Idea City) are coming from. The premise seems to be that ex-smokers need to relearn how to bowl and operate forklift trucks. (See the forklift ad after the jump.) I say: As long as they're making life changes, why not aim a little higher? Take up squash, or shoot for a job in middle management.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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