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Ad shop Contrapunto in Barcelona crafted this visually impressive but kind of confusing spot for Gas Natural Fenosa, showing a guy and gal who literally go against the flow and move backward through their day. It's a good thing they're a couple, because no one else would put with their silly-looking walks. Frankly, the whole approach seems misdirected. The ad touts the company's combo gas/electricity service—so, why the backwards thing? As best I can figure, it's a strained metaphor showing they feel comfy and secure all day because they began it in a comfy home heated and lit by this (hopefully) benevolent utilities conglomerate.
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