Everything 2.0, your number is almost up

It’s bad enough that any semi-scandal gets the ­“-gate” suffix (see the New England Patriots’ Cameragate), but it’s time to retire “2.0.” Web 2.0 was a useful marketing term for describing a hodgepodge of new companies that really had very little in common. But soon enough, 2.0 began getting slapped on anything to give it a quick, hip sheen. The trend took a hit with the demise of Business 2.0, but is hardly dead.