Everything 2.0, your number is almost up | Adweek Everything 2.0, your number is almost up | Adweek
Advertisement

Everything 2.0, your number is almost up

Hdnapkin_2 It’s bad enough that any semi-scandal gets the ­“-gate” suffix (see the New England Patriots’ Cameragate), but it’s time to retire “2.0.” Web 2.0 was a useful marketing term for describing a hodgepodge of new companies that really had very little in common. But soon enough, 2.0 began getting slapped on anything to give it a quick, hip sheen. The trend took a hit with the demise of Business 2.0, but is hardly dead. For me, it reached its nadir when I got an e-mail from the self-described “Napkin Man” announcing “Napkin 2.0,” which apparently involves “high-definition napkins” (shown here) imprinted with ad messages. Not content with the 2.0 by itself, Napkin Man goes on to explain that Napkin 2.0 is “viral.” Though I really hope people don’t share napkins. That’s not 2.0; that’s gross.

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Morrissey
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS