Everyday bike heroes get in Droga5's face | Adweek Everyday bike heroes get in Droga5's face | Adweek
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Everyday bike heroes get in Droga5's face

Droga5 really did its job with the Guitar Hero World Tour bike video, as the dorks are now crawling out of the woodwork. Not in adulation or in awe, but to challenge and then pwn Droga5 at its own game with their own hard-to-believe, straight-to-YouTube bike stunts. Could MTV/Activision ask for anything more? Maybe they can ask for their money back on the athlete and Heidi Klum GHWT vids, which now seem stale, dated, boring and misguided when it comes to reaching the kids. Via Post Advertising.

—Posted by Jeremy Greenfield

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