Everyday bike heroes get in Droga5's face

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Droga5 really did its job with the Guitar Hero World Tour bike video, as the dorks are now crawling out of the woodwork. Not in adulation or in awe, but to challenge and then pwn Droga5 at its own game with their own hard-to-believe, straight-to-YouTube bike stunts. Could MTV/Activision ask for anything more? Maybe they can ask for their money back on the athlete and Heidi Klum GHWT vids, which now seem stale, dated, boring and misguided when it comes to reaching the kids.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in