Everybody loves Martin? Maybe not | Adweek
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Everybody loves Martin? Maybe not

Martin3At the first Dynamic Duos presentation on Monday for Advertising Week, BBDO CEO Andrew Robertson couldn’t pass up the opportunity to poke a little fun at his old boss, WPP Group CEO Martin Sorrell. (Robertson worked for Ogilvy & Mather in London in the 1990s before joining Omnicom’s AMV BBDO London.) Robertson was showing the audience at the Time Warner Center the Web site that BBDO’s @tmosphere designed for the new Motorola Rokr phone, which features iTunes service for subscribers of Cingular Wireless, a BBDO client. The site, makemedance.com, enables users to click on a figure and make it dance to a genre of music. Robertson had a headshot of Sorrell grafted atop one of the dancing figures, saying he had always wanted to see the man dance. Activating the command, Robertson barked “Dance, bitch!” as Sorrell gyrated across the screen. Hilarity ensued.

—Posted by Tim Nudd

Photo: Graham Trott

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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