European Foot Locker Ad Has a Real Foot Fetish (NSFW?)

Here in America, Foot Locker has been doing quirky, artsy advertising lately. Over in Europe, they're doing smut. The spot below, by Another Film Co., posted front and center on the Foot Locker Europe homepage, is probably NSFW—at least, it's uncomfortable for work—as it shows people having truly sensual experiences slipping on their sneakers. The female Foot Locker employee at the end, who looks to be about 16, appears mortified. As part of the campaign, the company is asking people to send in photos of what their "sneaker thing" is.