E*Trade's talking baby is ready to rise again

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Waaaa! That's not the sound of E*Trade's talking baby crying from hunger or diaper rash. (It's a talking baby, after all, so it could simply say, "Jeez, am I hungry!" or "Ow, this diaper rash is a pain in the ass!") That's me crying, because the insufferable brat is back in another Super Bowl spot by Grey. I know these ads are popular, but I can feel my brain cells dying each time that stock-savvy cherub pops onto the screen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in