Esports Team the Immortals Just Made an '80s-Style Dating Video ... for Underwear

MeUndies seizes a bare opportunity

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals … after discovering that one of its members doesn't own underwear. (Wait. We'll get there.) 

This week, they released an '80s-style dating video about finding love. In your pants. 

Titled "Perfect Pair: The Quest for Immortal Love," it was shared on Facebook and features Huni, Reignover, WildTurtle, Pobelter and Adrian against a laser backdrop, the kind you probably chose for a school picture at some point, if you were stylin'. 

"Honestly, I just wanna be comfortable," Huni says, sporting a chain thick enough to make Dinesh jealous, and snazzy fingerless gloves. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in