Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
"Don't … trade … Prince … Fielder!" Those are the overwrought dying words of a character on Endless Drama, a faux soap opera created by Arnold to promote ESPN’s fantasy-baseball franchise. Real major leaguers Torii Hunter, Hanley Ramirez, Chase Utley and Jorge Posada share the screen with ESPN celebs and soap-opera cast members from All My Children and One Life to Live. The videos are dead-on in sending up both soaps and the world of fantasy sports.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in