Errol Morris’s ballsy commercials for Lexus

Lexus “For some, failure is inevitable ... but the elite few will rise to greatness.” Errol Morris is back with some nice-looking Lexus commercials that celebrate the brief but brilliant lives of U.S. Open tennis balls. Check them out here, here and here. Wilson, the tennis-ball maker, could probably buy these ads after the tournament and just change the voiceover and logo at the end.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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