Enormous Woman in Lake Urges Germans to Bathe More Toiletries brand goes big with water stunt
A two-ton, 13-foot-high, 67-foot-long German woman obsessed with personal hygiene? Such a figure has long sloshed through my dreams, pursuing me with a huge loofah, which my therapist sees as a symbol of angst. Now, she's been given corporeal form by U.K. toiletries firm Soap & Glory and deposited in Hamburg's Alster Lake to "promote the art of bathing." Where is that kayaker heading, exactly? I'll need an extra session on the couch this week. The steel-and-styrofoam sculpture will grace the lake until Friday, then head off for an installation elsewhere, lest anyone think some dirty, smelly Hamburglars hauled her away. Via Gawker.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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