Enormous Orkin pests are pestier than ever

Orkin rat

By the power vested in me by AdFreak, I hereby declare The Richards Group's giant-pest spots for Orkin ... iconic! (Ad bloggers can also perform weddings at sea between copywriters, by the way.) It's tough to name a current campaign that's more consistently entertaining and visually arresting while sticking like a glue trap to its broader brand message. Recent Orkin stuff has been, well, killer, and two new spots are likewise deadly sharp. In "Blind Date," a huge termite on the make posts a human mugshot online, later shrugging off his date's protests by claiming, in oily-suave tones, "That was taken years ago." The insect rolls by at the end in a sports car with groovy make-out music playing on the stereo. (His date should reconsider calling Orkin—Mr. Mandible's got sweet wheels!) "Vacation" is even better, presenting freaky, unsavory uber-rodents that make a huge mess and rock out on guitars while a family is away. When the homeowners return early, one hisses, "We could use the boy ... on drums." The creatures are, as ever, compelling but creepy, amusing but unsettling—which is key to the campaign's success. We enjoy the anthropomorphized hijinks while being reminded that we'd call Orkin in a flash if the real deal invaded our homes. What bugs me is that there only two new spots. Rats!

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