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A new print campaign from Denver agency Cameron Christopher Thomas for the Wyoming Department of Transportation makes the state's Togwotee Trail look pretty intimidating. In fact, it looks like a post-apocalyptic world in the style of Cold-War-era nuke-scare movies like Panic in Year Zero. See three full ads here. Lonely vehicles speed to nowhere on winding roads; eerie green light seeps up from a riverbed; a lake and sky shimmer with a mysterious pink glow; a solitary figure atop a pile of rocks contemplates his fate.
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