Enjoy the Beach, Kids, Don't Mind the Sandcastle of Death | Adweek Enjoy the Beach, Kids, Don't Mind the Sandcastle of Death | Adweek
Advertisement

Enjoy the Beach, Kids, Don't Mind the Sandcastle of Death Drowning PSA isn't all fun and games

Ad agency Taxi crafted this unsettling—OK, nightmarish—sand sculpture on Kitsilano Beach in Vancouver to remind people about the dangers of water. "The beach isn't all fun and games," said the sign next to the hellish vision of bug-eyed drowning death. National Drowning Prevention Week in Canada runs through this Sunday. Check out the video below, featuring several freaked-out kids. Credits after the jump. Via Ads of the World.

CREDITS
Client: Lifesaving Society of BC and Yukon
Agency: Taxi, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS