English girls reminded not to get too pissed

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

More Christmas cheer from overseas! This time, it’s a PSA campaign from the U.K.’s National Health Service urging young British people not to make arses of themselves by binge drinking this holiday. Women who ignore this advice will find themselves urinating in public (see below), while men will wander into streets, get hit by cars and lose legs. (Dismemberment doesn’t just happen on Australian highways.) The ads point to a Web site called Cocktales, where you learn how to “make the most of your night out and avoid becoming the star of a Cocktale.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in