Energy Drink Makes the Most of the Buttered-Cat Paradox | Adweek
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Energy Drink Makes the Most of the Buttered-Cat Paradox Age-old physics law inspires Ogilvy ad

It's an old law of jocular physics: the buttered-cat paradox. Falling toast always lands on the buttered side, and falling cats always land on their feet. So, combine those two forces in opposite directions, and you can create infinite energy. Ogilvy & Mather Brazil harnesses that power in an amusing spot for Flying Horse energy drink, generating enough to keep the lights on in an entire neighborhood and allow a couple of mad scientists to get their party going. Laugh on, and hope the same formula hasn't actually found it's way into your beverage. Via Ads of the World.

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