Energy Company Brightens Bus Shelters to Fight Seasonal Depression Lights in the dark of northern Sweden
Swedish bus-stop therapy. It's nowhere near as kinky as it sounds. Power company Umeå Energi recently outfitted 30 transit shelters in its namesake city in northern Sweden with lights designed to help travelers combat the depression brought on by Seasonal Affective Disorder, which can be triggered by winter darkness. (That particular region of the socialist utopia apparently gets about five hours of sunlight per day.) Some residents have a less-than-illuminated attitude to the new lights. "I don't really like them. They're simply too bright when you're biking or driving past in the dark," Tomas Helleborg whines, according to UPI. My first thought was, UPI still exists? My second: These Swedes should consider themselves lucky. At least they don't have to arrive at work reeking of baked potato like their British counterparts, who routinely get doused with oven-cooked scents at bus stops thanks to McCain Foods. Via PSFK.

- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- And the 2013 Grand Effie Goes to ...
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Microsoft Hammers Google in Leaked Parody of a Chrome Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







