Energy Company Brightens Bus Shelters to Fight Seasonal Depression Lights in the dark of northern Sweden
Swedish bus-stop therapy. It's nowhere near as kinky as it sounds. Power company Umeå Energi recently outfitted 30 transit shelters in its namesake city in northern Sweden with lights designed to help travelers combat the depression brought on by Seasonal Affective Disorder, which can be triggered by winter darkness. (That particular region of the socialist utopia apparently gets about five hours of sunlight per day.) Some residents have a less-than-illuminated attitude to the new lights. "I don't really like them. They're simply too bright when you're biking or driving past in the dark," Tomas Helleborg whines, according to UPI. My first thought was, UPI still exists? My second: These Swedes should consider themselves lucky. At least they don't have to arrive at work reeking of baked potato like their British counterparts, who routinely get doused with oven-cooked scents at bus stops thanks to McCain Foods. Via PSFK.
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Ad of the Day: VisitEngland
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- And the 2013 Grand Effie Goes to ...
- Tablets Overtake Smartphones as the Big Shopping Device
- How AT&T Got Kids to Make Some of the Year's Best Ads
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.