Energy Company Brightens Bus Shelters to Fight Seasonal Depression Lights in the dark of northern Sweden
Swedish bus-stop therapy. It's nowhere near as kinky as it sounds. Power company Umeå Energi recently outfitted 30 transit shelters in its namesake city in northern Sweden with lights designed to help travelers combat the depression brought on by Seasonal Affective Disorder, which can be triggered by winter darkness. (That particular region of the socialist utopia apparently gets about five hours of sunlight per day.) Some residents have a less-than-illuminated attitude to the new lights. "I don't really like them. They're simply too bright when you're biking or driving past in the dark," Tomas Helleborg whines, according to UPI. My first thought was, UPI still exists? My second: These Swedes should consider themselves lucky. At least they don't have to arrive at work reeking of baked potato like their British counterparts, who routinely get doused with oven-cooked scents at bus stops thanks to McCain Foods. Via PSFK.

- Buzzfeed's Michael Hastings Dead at 33
- Barbarian Group Wins Inaugural Innovation Lions Grand Prix for Its Cinder Coding Platform
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- iCrossing Hires Moxie And Razorfish Vets
- FCC Chairman Nominee Says Broadband Is Top Priority
- Viacom Finishes Major Upfront Biz
- Condé Nast Swaps Lucky Editor
- YouTube's Wigs Headed to Hulu
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- Ogilvy Adds Two More Grand Prix—in Outdoor and Media
- Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms
- Pretty Much Everyone Is Doing Native Ads Now
- Gay Advertising’s Long March Out of the Closet
- Buzzfeed's Michael Hastings Dead at 33
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







