Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There are still a solid six weeks left in 2015, but this ad is a strong contender for the most uplifting, then perplexing, commercial of the year.
It features an older couple who talk openly about the challenges and blessings they've experienced in raising their granddaughter, whose father—their son—is incarcerated. "We want to be the grandparents, knowing we have to be the parents," they say.
It's a touching story, built on a relatable theme—that the great gift of being a grandparent is getting all the joy of spending time with a child, but with, in most cases, minimal responsibility.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in