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Like many others, I started out a Twitter skeptic. Why would I want to know when someone’s eating a cheeseburger? But since I started using the micro-blogging service over the summer, I’ve come to realize that it’s actually a useful method of sharing information—and complaining about PR people. I’m not alone. Several ad execs are Twittering away. The usual social-media suspects are there: Joseph Jaffe, Steve Rubel and Greg Verdino. Starcom’s Jeff Marshall and Art
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