ElfYourself Refuses to Die, as OfficeMax Introduces ElfYourself Live

Seventh year for holiday app

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There may be a few remote humans left in isolated areas of the Amazon who have not yet "elfed" themselves. Everyone else has. Yet OfficeMax's ElfYourself holiday app, introduced in 2006, refuses to go away—and in fact is coming up with new ways to digitally "elf" people for the side-splitting amusement of their moms. This year, any mothers who use YouNow.com, which is some sort of live video software, may be surprised—yet thrilled—when their cheeky offspring suddenly get "elfed" during a video broadcast.

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