El Al's New Airline Joins the Parade of Funky In-Flight Safety Videos

Everyone's gotta have one these days

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Even the discount airlines need a rockin' safety video now.

Get down with the latest in-flight jam, titled "Up," created for a new budget airline also called UP, owned by Israel's El Al. The jaunty boogie takes a five-minute scenic tour through some great moments in rock history, including Devo, Robert Palmer and Ziggy Stardust.

Yes, they're jumping on the flight-video bandwagon without a unique take like Air New Zealand's bikini models or Delta's attack of the killer scrunchies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in