#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Effen Vodka has had some fun with its name in the past, like a print ad for its black-cherry flavor that used the label to spell out the headline, "Effen in the dark." A new campaign from Euro RSCG attempts to spice up the double entendre. Check out three ads here. In one, a flight attendant is pictured in a gleaming white cabin, holding a martini glass in one hand and a bottle of the vodka, alongside the quote, "There's nothing more satisfying than Effen on a plane."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in