Echoworx's misguided PR pitch resonates | Adweek Echoworx's misguided PR pitch resonates | Adweek
Advertisement

Echoworx's misguided PR pitch resonates

Echoworx_web_logo_2 It’s no secret that the AdFreak in-box is often full of brazen and misleading PR pitches, but most of them aren’t really worth writing about. Still, this one caught our eye yesterday: an email from a company called Echoworx with the subject header (we’ve retained the caps for maximum impact): “IF GIULIANI CAN'T PROTECT HIS CONFIDENTIAL DOCUMENTS, NEITHER CAN YOU.” I clicked on it because I have a thing for shameless attempts to capitalize on news events (in case you haven’t been paying attention, a lengthy document outlining the former New York mayor’s proposed presidential campaign strategy went missing and was leaked earlier this week to the New York Daily News). Anyway, what makes this particular pitch so bad is that Echoworx is pushing some kind of email encryption product, but in the case of Rudy’s missing documents, it’s a plain, old, analog caper—involving a suitcase that went briefly missing, and, probably, an overworked Xerox machine that was employed to make a copy of the document before it was returned to the temporarily missing bag. Email encryption is the least of the campaign's problems—as for Echoworx, the problem of credibility comes to mind.

 —Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement