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Activia, the Dannon yogurt brand, maintains its penchant for oddball ads in this U.K. spot from RKCR/Y&R starring actress Martine McCutcheon and tagged, "Tummy loving care." The work sparks so many questions. Why is she spinning—endlessly spinning!—to the strains of "Gimme Some Lovin' " in a bubble chair like the kind the bad guys used in The Prisoner? Why didn't they import the brand's U.S. spokescougar, Jamie Lee Curtis? Did she stop eating Activia and get all, you know, stopped up, and die? At least Activia can still afford commercials after paying
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