Eat Domino's and Lose Total Control of Your Mouth, Advise Odd New Ads

Iris Worldwide campaign gets boggled

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Eating Domino's pizza renders folks insensibly slack-jawed and incapable of coherent speech in "The Mouth Boggles," a strange and silly U.K. campaign from Iris Worldwide.

Ads show people in different situations making cooing, mumbling and squawking noises. Their mouths stretch and distort in cartoonish ways, as if the footage had been run through a face-swapping app.

Who wouldn't want to order a couple of Fiery Hawaiian pies after watching this?

A voiceover explains: "Domino's. So mouth-bogglingly tasty, you just can't …" before the narration itself trails off into gobbledygook.

Though it probably won't provoke fits of laughter, the spots, directed by Sam Hubbard at Somesuch, are amusing and memorable.

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