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Eastpak sees undead as untapped market

Eastpak Bag maker Eastpak is going all George Romero in its European advertising. The idea seems to be that the bags will remain useful to their owners past death and into zombie-hood, which seems like an exaggeration but makes for some nice ghoulish artwork. The tagline is, “Built to resist.” See more executions over at Coloribus, which credits an agency called Satisfaction in Belgium for the work.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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