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Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models would have a Ph.D.
"When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun," Betabrand founder Chris Lindland said in a statement. "Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?"
So they did just that.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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