EA to Float Copies of 'Mass Effect 3' Into Near Space Also offers a female version of the main character
Beginning on Thursday, EA and Bioware will promote their video-game space odyssey Mass Effect 3 by sending copies of the game into near space via weather balloons in New York, San Francisco, Las Vegas, Berlin, London and Paris. Fans will be able to collect the game well ahead of the release date if they can snag the copies that float back to Earth—assuming they have the necessary hardcore science to guestimate its landing position based on atmospheric conditions (or, I suppose, pure luck). Game industry comic Penny Arcade suggests this marketing decision was made because it was far less lethal than sending the fans themselves into near-space. Another interesting decision this time around was to include the female version of Commander Shepard in the marketing. Though you’ve always been able to choose a feminine avatar for Shepard, she was never featured in any of the cinematic trailers. Check the trailer below to see the FemShep, as she is known, that fans selected over Facebook. After the jump, see the latest cinematic feature with the male version of Shepard, as well as the requisite live-action trailer.
- Shazam Introduces Engagement Metric for TV Ads
- Buzzfeed's Michael Hastings Dead at 33
- iCrossing Hires Moxie And Razorfish Vets
- FCC Chairman Nominee Says Broadband Is Top Priority
- Viacom Finishes Major Upfront Biz
- Condé Nast Swaps Lucky Editor
- YouTube's Wigs Headed to Hulu
- Agency.com Co-founder Joins Prophet
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- Ogilvy Adds Two More Grand Prix—in Outdoor and Media
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Barbarian Group Wins Inaugural Innovation Lions Grand Prix for Its Cinder Coding Platform
- Pretty Much Everyone Is Doing Native Ads Now
- What's So Good About 'Dumb Ways to Die'?
- Instagram Video Invites Ads Speculation, Puts Vine on Notice
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.