Dying to get into the green-coffin business

It’s a tough marketing challenge, since you can’t rely on any individual’s repeat business to sustain a customer base. But a wire-service story suggests there’s a “potentially huge” market for biodegradable coffins as part of a broader trend toward “natural” burials, which avoid formaldehyde embalming and other planet-hostile practices. The story notes that cremation used to be viewed as the eco-friendly way of disposing of oneself but has fallen out of environmentalist favor due to its use of fossil fuels.