Ad agency Fitzroy Amsterdam gets a kick out of making the most provocative Hyundai ads it can. Its latest offering is the bizarre spot below for the Santa Fe, featuring attractive ladies in very little clothing dripping lots of sweat. The ad is literally called "Upskirt," and an upskirt shot is the default screen grab on the Vimeo. Classy. The commercial also delivers some fairly blatant female nipple shots, just to make it officially NSFW. Fitzroy has been pushing people's buttons with its Hyundai work for a while. A recent Grim Reaper-themed spot for the Hyundai Veloster, also posted after the jump, includes a pretty gruesome split-second where a woman gets run over by a speeding truck. Not for the faint of heart.

Video is NSFW.