Durex Salutes Every Man Who Isn't as Fast as Usain Bolt

Cheeky billboard from the official condom of the Olympics

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

[UPDATE: This is a fake ad, not created by Durex, entered into a Fauxlympics contest.] Usain Bolt's 9.63-second victory in the 100-meter dash at the London Olympics on Sunday cemented his status as the world's fastest man, as he became the second Olympian (after Carl Lewis) to win consecutive gold medals in track and field's signature event. But as Durex has cheekily pointed out, not every man wants to be the fastest in the world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in