Durex Salutes Every Man Who Isn't as Fast as Usain Bolt | Adweek Durex Salutes Every Man Who Isn't as Fast as Usain Bolt | Adweek
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Olympics

Durex Salutes Every Man Who Isn't as Fast as Usain Bolt Cheeky billboard from the official condom of the Olympics

[UPDATE: This is a fake ad, not created by Durex, entered into a Fauxlympics contest.] Usain Bolt's 9.63-second victory in the 100-meter dash at the London Olympics on Sunday cemented his status as the world's fastest man, as he became the second Olympian (after Carl Lewis) to win consecutive gold medals in track and field's signature event. But as Durex has cheekily pointed out, not every man wants to be the fastest in the world. The wink-wink, nudge-nudge billboard is decorated with colorful condoms styled like the Olympic rings. The understated headline reads: "Usain—not every man wants to be the fastest in the world." Durex, of course, is the official condom supplier of the Olympics. This year, organizers ordered a record 150,000 condoms for the Olympic village, getting Durex even more press and ensuring another Olympic season of record-breaking ribaldry.

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