Dunkin' Donuts rips Starbucks' decaf policy

Starbucks-dunkin copy

As the economy continues to sour, the trend toward bitch-slap advertising intensifies. Best Buy kicked around Circuit City, but that wasn't much of a challenge, as the latter had already gone belly up. Now, perhaps revved up on its own java and triple-glazed treats, Dunkin' Donuts gets all up in Starbucks' grill in a newspaper ad from Hill, Holliday. The copy takes Seattle's finest to task for brewing decaf in the afternoon only by special request. Brags Dunkin': "We don't work around our schedule, we work around yours. Get what you want, when you want it. Because at Dunkin' Donuts, you kin' do it." My advice: They kin' grab a decaf and chill. The recession's ad wars have just started. And if that Jack in the Box freak recovers from getting hit by that bus, I shudder to think of the paid-media carnage to come!

—Posted by David Gianatasio

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