Dunder Mifflin to Air Super Bowl Spot in Scranton, Pa. (Yes, Really) | Adweek
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The Big Game 2013

Dunder Mifflin to Air Super Bowl Spot in Scranton, Pa. (Yes, Really) Defictionalized brand crowdsourcing ad

How times have changed for Dunder Mifflin. The paper brand from The Office, which was defictionalized in 2011 when NBC teamed up with Quill (part of Staples) to market real Dunder Mifflin paper, is getting its first Super Bowl ad. And it's calling on the unwashed masses to make it. Submit your entries through the Tongal crowdsourcing platform. The chosen ad will air during the Super Bowl in Scranton, Pa. (where the fictional company is located), and the maker gets $15,000. The fictional Dunder Mifflin was a notorious disaster, but the nonfiction venture—marketed with lines like ""Limitless paper in a paperless world" and "Quabity first"—has been so successful that the line expanded in November to include diverse paper consumables such as tissues, sticky notes, notepads and disposable cups.

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