'Dumb Ways to Die' Creates a Lovably Lethal Greeting for April Fools' | Adweek 'Dumb Ways to Die' Creates a Lovably Lethal Greeting for April Fools' | Adweek
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'Dumb Ways to Die' Creates a Lovably Lethal Greeting for April Fools' McCann Melbourne keeps the viral hit alive

In case you thought April Fools' was only about fake products and glaringly obvious gags, here's a nice palate cleanser. The adorable, ill-fated blobs from Dumb Ways to Die are back with an April 1 greeting, courtesy of agency McCann Melbourne. 

In case you missed the railroad safety campaign's Valentine's Day clip, it was quite the heart-warmer/remover.

Hopefully such holiday one-offs will become an ongoing way for Metro Trains Melbourne and McCann to keep creating new stories based on the original 2012 video, which won a bevy of industry awards and now boasts a killer view count of 76.5 million on YouTube.

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