DuckDuckGo's searches are the anti-Google

Google's tiny, pugnacious search rival DuckDuckGo is using advertising to warn people about advertising. It bought a billboard in L.A. for a cool $7,000 and posted this anatidaephobic ad that says, "Google tracks you. We don't." The issue, says DuckDuckGo founder, coder and sole employee Gabriel Weinberg, is that Google sends along your search query to the sites you visit. That means advertisers and other unsavory people will know you got there by searching "transvestite cuties."