Drooling over Dr Pepper's high-def banner

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"The sight and sound of an ice cold can of Dr Pepper being poured into a glass will get AOL users drooling if the brand’s new digital ad campaign does its job." This is according to Brandweek. In fact, “Drool” is the name of the ad. Crafted by VML and EyeWonder, it’s shot in “ultra high-definition,” breaks in May, and “allows consumers to zoom in and see a bead of sweat slipping down the side of the can as well as watch the fizz bubbling up on the top.”

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