Droga5 Creative Invents Adhesive Bandages That Save Lives

Next time you cut your finger and need an adhesive bandage, you could save someone's life in the process. Not your own life, of course—unless that paper cut is particularly deep. You could save someone else's life—someone who needs a bone-marrow transplant—thanks to Graham Douglas, a creative at Droga5. Douglas has come up with an ingenious way of spurring marrow-donor registrations—he's getting Help Remedies to package donor kits with its adhesive bandage products. All you need is a drop of blood to complete the registration—a drop that may well be available if you're reaching for a bandage.