Droga5, Bing play location game with Jay-Z | Adweek Droga5, Bing play location game with Jay-Z | Adweek
Advertisement

Droga5, Bing play location game with Jay-Z

Jay-z-1

Droga5 has devised a location-based scavenger-hunt game to promote Jay-Z's upcoming memoir, Decoded. Giant pages are showing up in places mentioned on those actual pages in the book—all relevant in some way to Jay-Z's life. The people who discover them first can "claim" them via text message, and then "decode" them online, with help from Microsoft's Bing search engine. The pages will pop up in unconventional public areas like swimming pools and clothing racks (something IsReads has been doing to great effect). It's a very cool campaign, marred only by the grand prize—two tickets to see Jay-Z and Coldplay. That stretches the concept of winning awfully far. See a few more images, from pages already found, after the jump.

Jay-z-2

Jay-z-3

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS