Drive safely in spite of the bloody billboards | Adweek Drive safely in spite of the bloody billboards | Adweek
Advertisement

Drive safely in spite of the bloody billboards

Rain1

What were we saying last week about New Zealand safe-driving campaigns? Oh yes, that they're insane. Here, the Papakura District Council resorts to "bloodvertising" to slow motorists down during the rainy season. Three big roadside billboards with children's faces on them are equipped with sensors that "bleed" red liquid when it rains. The effect is startling. Problem is, the kids look like they've been ravaged by syphilis rather than speeding cars. And if safety is the goal, shouldn't roadside ads be a little less distracting? Via Copyranter at Animal New York.

—Posted by David Kiefaber

Rain2

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement