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Ad agency FoxP2 takes an unexpected tack in this South African anti-drunk-driving campaign. This isn't your typical category PSA. There are no blood-splattered operating theaters, mangled bodies or ghosts of crash victims haunting those responsible for their deaths. Instead, a bunch of middle-aged guys film dating messages. The punch line is memorably chilling. Look, if you want to go out with these guys, you'll have to wear stripes and get into the bar scene, OK? They'll capture your heart.
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