Drink beer, and live to be 100 | Adweek Drink beer, and live to be 100 | Adweek
Advertisement

Drink beer, and live to be 100

Granny_wouldnt_like_itRed wine gets most of the good press when it comes to health benefits. But maybe it’s beer’s turn. Asked by her local Massachusetts paper for advice on how to live to 100, Irene Alice Goguen, who reached the milestone on Monday, said simply, “Drink beer. I did. I’m still living.” It didn’t hurt that she and her husband owned a restaurant, and so had plenty of brew on hand. “It was nice. We had a good business. We sold beer,” she said. It’s true that red wine has special powers—namely, a molecule called resveratrol, which is believed by some researchers to switch on some sort of “longevity gene.” But drinking a moderate amount of any alcohol regularly—no matter the form—is generally considered healthy. Of course, some stories in the media may overstate the case. Just wait until the frat boys see the headline, “Guzzling Beer Helps Rats Stay Cancer-Free.”

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS