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Berlin Cameron United's new work for Gilt.com is colorful, musical and stylish, but also grounded in a sales pitch.
The ads for the online hub for clothes, shoes and accessories unfold with a catch-me-if-you-can chase on a city street, such as when one woman takes a shine to another's bright yellow dress. The music is the power-pop song "Suit" from Boom! Bap! Pow!, which has been used in ads before, though less effectively. Super slow-motion filming adds style and ensures you get a good look at the clothes.
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