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When it comes to purchasing a home, you want it to be somewhere you'll feel comfortable to be yourself. For its new digital campaign, Trulia takes that to the extreme, showcasing people at home doing the strange stuff people only do when they're home alone.
Trulia tapped Mekanism in San Francisco for three 30-second digital spots, released today, slated to run into the fall.
"You're a different person than you are in public," said Michael Grant, creative lead for Mekanism.
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