Dragon Noodle Co.'s wacky Asian invasion | Adweek Dragon Noodle Co.'s wacky Asian invasion | Adweek
Advertisement

Dragon Noodle Co.'s wacky Asian invasion

Hungerman

In a print push for The Dragon Noodle Co., a Las Vegas restaurant/sushi bar located in the Monte Carlo casino complex, L.A. shop David&Goliath goes with the flow in a riotous fit of faux pan-Asian persuasion. The campaign's bright super-cheerful Chinese look resembles a eugenics experiment in which a box of exotic firecrackers mated with a Chairman Mao propaganda poster. The copy reads like Simpson-esque hyper-literal translations from a Japanese sales pitch: "Magic tingles await your inside body," "Hoist your feast pants" and "Come to our satisfaction palace, hunger man" are sprinkled alongside wacky images of roosters, cherries, carp, birds, blossoms, sushi with feet and the floating heads of infants and kittens. Those laugh-out-loud lines sound like fortune-cookie come-ons, but there's no denying that the ads break the cookie-cutter mold. (See below for large versions of all ads in the campaign.)

Posted by Becky Ebenkamp


DN_Hoist_lo

DN_tingles_lo

DN_hungerman_lo

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS