DQ's Blizzardmobile turns people into idiots

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Dairy Queen is celebrating the 25th anniversary of the Blizzard by driving a Blizzardmobile through 25 cities in the U.S. and Canada, handing out free mini-Blizzards along the way. You can track the truck on Facebook or Twitter. They've also increased the Blizzard menu to 25 flavors, and are holding a bevy of contests, including a game where you have to catch coupons in a wind tunnel while wearing mittens outfitted with big red spoons (losing only a little of your dignity in the process).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in