DQ's Blizzardmobile turns people into idiots | Adweek DQ's Blizzardmobile turns people into idiots | Adweek
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DQ's Blizzardmobile turns people into idiots

Blizzardmobile

Dairy Queen is celebrating the 25th anniversary of the Blizzard by driving a Blizzardmobile through 25 cities in the U.S. and Canada, handing out free mini-Blizzards along the way. You can track the truck on Facebook or Twitter. They've also increased the Blizzard menu to 25 flavors, and are holding a bevy of contests, including a game where you have to catch coupons in a wind tunnel while wearing mittens outfitted with big red spoons (losing only a little of your dignity in the process). Which all sounds fine—except judging by the commercial below, you can expect total chaos wherever the Blizzardmobile goes, as people do stupid things to chase after it. The family who leave the car wash in mid-cycle emerge mostly unscathed—except for the little boy covered in scalding suds. When did I start finding child disfigurement so amusing?

—Posted by Rebecca Cullers

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