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Women's clothing brand The Limited has launched its fall 2015 line, and women business execs are the faces of it. With help from agency YARD, The Limited picked over 60 diverse women who are leaders in their fields—business, education, government, tech and beyond.
The campaign includes an anthem video titled "What Does Leading Look Like?" as well as individual spots on the same topic starring motivational speaker and life coach Gabrielle Bernstein, angel investing bootcamp for women founder Natalia Oberti Noguera and women and girls advocate Tiffany Dufu.
Gabrielle Bernstein:
Natalia Oberti Noguera:
Tiffany Dufu:
YARD co-founder and chief strategic office Ruth Bernstein tells AdFreak:
The Limited's "New Look of Leadership" grew out of the strategic and creative work YARD did for the brand around last year's collaboration with ABC's Scandal, which tapped into the confidence, power and complexity of the hit show's...
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