Download-to-own ‘Kong’ costs a lot of bananas | Adweek Download-to-own ‘Kong’ costs a lot of bananas | Adweek
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Download-to-own ‘Kong’ costs a lot of bananas

Kingkong_1 If you think 10 bucks a ticket is steep, wait till you hear how much Universal Pictures is planning to charge for download-to-own movies. At $35 per download, I have to wonder just how serious the studio is about combating illegal, albeit free downloads. Seriously guys, we can get eight episodes of The Office for $16 on iTunes, about the same running time of the studio’s first downloadable release, King Kong. Sounds to me like a monster rip-off.

—Posted by Deanna Zammit

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