Dove pitches in 'Mets Magazine'

We’ve seen the Dove “Campaign for Real Beauty” in lots of places, including the escalators leading down into the bowels of the Grand Central subway station, but here’s a media placement that really leaped out at us: a full-page buy in the current issue of Mets Magazine (better known to most folks at the ballpark as the scorecard). With the possible exception of an ad for General Mills cereals, it was the only ad targeted toward women in the entire publication, sharing space with marketers like York air conditioning and the Ramada Plaza Hotel LaGuardia (“Your place to stay … across from Shea!”) Anyway, here’s our theory as to why someone saw fit to place the ad there.