Dove is back with another Oscars contest

Amybrenneman User-generated content may be mired in a bit of a backlash, but Dove is putting a brave, well-moisturized face on another UCG contest for the Oscars. This time, Dove asked women to define their views on everyday luxury in a 30-second ad as part of its Dove Supreme Cream Oil Body Wash Ad Contest. You can vote on five finalists over at the Web site. Then, during the broadcast on Sunday, Amy Brenneman will reveal the top two final ads during a commercial break, and ask viewers to vote online or via text message for a winner. One of the spots was done by Sheena Narehood, 22, who is an academic support coordinator at a psychiatric clinic. Narehood says she won’t be crushed if she doesn’t win. “I don’t want a career in film and television,” she says. “I’m perfectly happy in coordination.”

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Oscars

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS