Dos Equis Ad Offers Advice for Hunting Wild Females

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"Approach women like you do wild animals. With caution and a soothing voice." That's the headline of an inane Dos Equis print ad that not only offends women but adds an extra layer of insult by showing the world's least interesting Great White Colonial Man swaggering around in the brush with a pair of tribesmen at his side. Progressive! It's less sexist than that "Hubby is coming back … I must look fit and pretty" weight-loss ad from India, but also far less amusing.

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